Skip to Main Content

Printed Book

Get a physical copy delivered directly to your doorstep. Enjoy a classic, high-quality reading experience.

85 ₪ Excluding delivery
Order Printed Book

Digital Copy (Soon..)

Available for immediate reading on any device. Purchase, download, and start reading instantly via the app.

45 ₪ Instant Access
Evrit

Lectures & Bulk Orders

Book a fascinating lecture for your organization, or purchase multiple copies of the book at a special price.

Special Price For Groups & Orgs
Get a Quote

About the Book

The book was written as a gift for curious people who want more – to understand in depth, to create bigger, to solve problems in an unconventional way, and most importantly – to enjoy the journey.

The book draws inspiration from the world of magicians, breaking down the thinking behind illusion and surprise. It is designed for students, scientists, entrepreneurs, and managers seeking a journey towards freer and more innovative thinking.

Think Outside the Box

Discover what it truly means to break the rules and change perception to reach surprising solutions.

Practical Creative Tools

Acquire unique tools such as blindfolded painting, collages, and using the "magic wand" for inspiration.

Growth from Failure

Learn how to cope with failure and turn it into an integral and necessary stage towards the next big success.

Author

Eliron Toby

Eliron Toby is an awarded magician, lecturer in academia, and creator of groundbreaking brands. In his work, he combines the world of illusion with principles from entrepreneurship, psychology, and marketing – all out of deep passion to make people happy and help them think differently.

★★★★★

"A must-read book for every entrepreneur, artist, designer, and manager."

- Lior Suchard, Mentalist

★★★★★

"The book presents the world of magic in all its glory, riding on one of the most important engines of human development – the ability to break the boundaries of the box."

- Prof. Aaron Ciechanover, Nobel Laureate

★★★★★

"A source of inspiration... Highly recommended for anyone who wants to learn to think differently."

- Lior Manor, President of the Magicians Society

Contact Us

thank you!

We will contact you soon (:

שדה חובה
אימייל לא תקין
טלפון לא תקין